Asaf Be'er

Asaf Be'er

UX/UI specialist
Though I've started as a developer in the IDF, I've slowly shifted over the years toward product design and user behavior analysis which I find much more exciting and creative.
My Working Experience
My Working Experience

Having been in various positions with over 15 years of experience (team leader, software designer, business analyst and conversion/product consultant to name a few), I bring a wide perspective to my work and am able to drill down from market strategy to the nitty-gritty details of development.

On the academic front I’m doing research on creativity under the organizational behavior program, as I try to construct a theory that will draw a connection between meditation and innovation.

Services I Give
Services I Give

Today I’m the Head of CRO (Conversion Rate Optimization) and UX specialist at Netcraft Israel. In the past I was a Business Analyst/Team leader at cVidya, Web Anlyst at SWC.

Oh, and I am also an active DJ, musician and yoga practitioner : )

 

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