Though I’ve started as a developer in the IDF, I’ve slowly shifted over the years toward product design and user behavior analysis which I find much more exciting and creative.
Having been in various positions with over 15 years of experience (team leader, software designer, business analyst and conversion/product consultant to name a few), I bring a wide perspective to my work and am able to drill down from market strategy to the nitty-gritty details of development.
On the academic front I’m doing research on creativity under the organizational behavior program, as I try to construct a theory that will draw a connection between meditation and innovation.
Today I’m the Head of CRO (Conversion Rate Optimization) and UX specialist at Netcraft Israel. In the past I was a Business Analyst/Team leader at cVidya, Web Anlyst at SWC.
Oh, and I am also an active DJ, musician and yoga practitioner : )