UX – User Experience Course

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UX – User Experience Course


The UX course at Netcraft Academy is the most profound course in Israel. Developed and delivered by academic and industry leaders this course will teach you how to create top notch user experience for you users. We will go through the entire life-cycle learning best practise methodologies for research, design and implementation.

This course is an eye-opener for both the beginner and the expert and is especially designed to address product managers, designers, developers or any other person who is involved in the process.

On top of the vast academic knowledge this course is filled with hands on practise and workshops. Finally, the course can be modified to fit your specific company needs

UX Course Instructors


1. Entering the world of User Experience

Entering the world of User Experience | Ofer Monar

What is the user experience and what affects it?

We will talk about the foundations of the optimal user experience (usability, usefulness, accessibility, enjoyment, aesthetics, availability and user control) and about more advanced principles (breaking/maintaining conventions, consistency, flexibility and simplicity).

In addition we will examine the development of the industry over the years and the reasons why people are investing in better user experience.

2. Guidelines for an Effective User Experience

Guidelines for an Effective User Experience | Asaf Be’er

When we promise a good user experience there are a number of basic rules that guide us.

During this lesson we will learn these rules in relation to topics such as: Designing an effective screen structure, matching the interface to mental images, immediate user fulfillment, minimization of hassle and friction, adjusting contents for searches, and more.

3. Reaching the right Interface - Methods for Proper Characterization

Reaching the right Interface – Methods for Proper Characterization | Shay Rosen

One of the advantages Netcraft’s User Experience team has over other companies in the market is their use of UX methods and concept cracking.

In order to reach the correct Interface Design we use the proper methods and tools and we will teach you to integrate a number of methods that will allow you to examine a wide array of varied ideas in a short amount of time, allowing you to come up with the most appropriate interface.

In this lesson we will learn the UX techniques that serve us, including: The 6UP method, the grid method, the double grid method and the spectrum method.

4. Specification Documents and Work Environments

Specification Documents and Work Environments | Ofer Monar

The interface specification documents serve as the basis for the continued process of design and development.

During this lesson we will discuss the methodology for writing specifications and the rules for producing proper specifications.

  • We will learn what the product is in the specification process, how it is transferred responsibly and properly to a designer and to the development teams, and the difference between a specifications document and specifications file.
  • We will examine the tools at our disposal and we will begin to try out the specification tools in the world’s leading interface—Axure, the company that aided in the preparation of the exercises in this course as well as the final projects.
5. Cognitive Processes and the Limitations of the Human Comprehension

Cognitive Processes and the Limitations of the Human Comprehension | Asaf Be’er

In order to produce an effective interface, it is crucial that you understand your users and their limitations as well as the manners in which they decipher their experiences when interacting with information systems.

During the lecture we will discuss the conclusions that came from studies on fascinating topics such as Hick’s Law, spatial visualization, attention and overload, motivating users to act, and more

6. Preliminary Research

Preliminary Research | Shay Rosen

The research stage is and always was critical for our success as professionals. Appropriate use of various research tools exposes us to needs, problems and solutions even before we start the specification process. Proficient professionals never abandon this stage and ensure that it is tightly incorporated into the work process.

In this lesson we will learn why research is so critical for the production process and how different types of research can help us improve and even ensure the success of the interface.

We will learn about studies such as: research on a product and organization, market research and competitors, and user surveys, while understanding the tools and methods that will help us throughout the various processes

7. Personas and User Oriented Design

Personas and User Oriented Design | Shay Rosen

As humans we have more than a few limitations (memory, movement, understanding, to name a few,) and it’s important to learn these human limitations. But that is not enough if you want to produce a wonderful interface. For this purpose it is crucial to learn about your system’s actual users.

  • We will discuss methods at our disposal to better understand the users so that we may specify a loveable and useable product. In this lesson we will learn about UCD methodology and when to use it.
  • We will learn the guidelines for carrying out a preliminary user survey and discuss persona processes and UX specification.
  • In addition, we will present real examples from persona documents that we produced for leading websites in Israel and around the world
8. Information Architecture

Information Architecture | Shay Rosen

One of the most important and complex topics in the interface design process is planning  and organizing the information architecture.

Producing a navigation system and intuitive screen structure will allow users to locate content and perform actions simply and rapidly. For this purpose we need a preliminary study and in-depth understanding of design patterns and best practices.

In this lesson we will discuss research methods and models for deciphering information architecture as well as critical pathways that will help us provide solutions for the user population

9. Aesthetics and Infographics

Aesthetics and Infographics | Nir Navot

We believe that aesthetics play a crucial role in the interface and user experience world.

Understanding of the laws of aesthetics will lead to production of the best, clearest and most efficiently designed specification documents. In addition, we will understand how to use the most loved and most widely-used tool for information transfer—the infographics (and the interactive infographic in the case that the device is touch screen).

We will discuss different types of  infogrpahics, adapting each type to its specific purpose, and we will practice specification thinking that will help us use infographics as part of the tool set at our disposal

10. Usability Testing and Research Methods to Validate the Interface

Usability Testing and Research Methods to Validate the Interface | Ofer Monar

Professional will always check his or her work. The testing stage is critical in the interface design process, which allows us to learn and improve quickly.

  • In the lesson we will examine a range of methods for usability testing  (mouse tracking, eye tracking, prototypes, AB tests, in-depth interviews).
  • We will present the tools that are at our disposal for each test and the correct ways to use them. Among other things, we will learn about: statistical quantitative tests, qualitative tests and specialist tests.
  • In this lesson we will present real tests that we performed for products in different environments and use the various tools to present you with our conclusions
11. Browser-based Interface Specifications

Browser-based Interface Specifications | Asaf Be’er

The browser is the natural environment of web interfaces. In order to properly specify for the browser environment it is important that we learn the technological limitations of the interface in the browser environment and the new capabilities that the technological developments offer us.

We will discuss scrolling behaviors and Foldline in solutions to meet interfaces of different resolutions, and more.

12. Mobile User Interface - Cellular Environment

Mobile User Interface – Cellular Environment | Ofer Holtzman

In the world in which we live, the cellular specifications have become an inseparable component of the specifications for the web environment.

During the lesson we will learn about the various device platforms, focusing on smartphones (Android, iPhone, and Windows phone) and the specification processes in in the mobile environment.

We will discuss the solutions that are at our disposal today (hybrid design, mobile web, and responsive design) and we will understand when to use each solution, all while learning about real life examples of specification processes.

In addition we will discuss what needs to happen in order to produce a successful application, the limitations of the mobile environment, the unique ability of the touch-face interfaces and the cellular platforms, we will examine novel interfaces in the cellular world and the migration process from the web to the cellular interfaces

13. Mobile User Interface - Tablets

Mobile User Interface – Tablets | Ofer Holtzman

After we understand the cellular environment we will move on to understand an environment that is no less complex.

We will examine the history of the devices and the types of use and we will learn how to provide the right user experience for tablet devices, different types of applications (stand alone, second screen), specification templates and the integration of the tablets into different work environments (mostly marketing processes).

During this lesson we will expose the full specifications process that is done in the tablet environment and the different concepts that are presented to the client.

14. UX and Design for Smart TV

UX and Design for Smart TV | Ofer Holtzman

The next generation of interfaces takes us to the biggest screen in the house—the television in your living room. The television screen is the most common screen in households around the world with a permeability percentage of 99% on average (94% in Israel) and the predictions are that by the end of 2014, a third of all televisions in the world will be connected to the internet.

Designing for the TV screen places a new set of fascinating opportunities in front of us. How do you design for a world with no mouse and keyboard when the screen is out of reach? And how do television users differ from Internet users? A fascinating lesson (we promise).

15. Electronic Marketing - User Experience that Affects Profits

Electronic Marketing – User Experience that Affects Profits | Shay Rosen

Commerce sites and marketing processes on the Internet have become a dominant and fascinating part of the field of user experience.

In this lesson we will discuss the rules that allow us to produce a good buying experience on any platform (cellular, tablet and internet). We will examine common mistakes from the field and look at brilliant examples from a number of the world’s leading commerce sites.

In addition, we will examine the differences between a new customer and a returning customer, the mental models of digital customers and the difference between an online purchase experience and a traditional one

16. From Print to Digital

From Print to Digital | Nir Navot

Many designers are leaving the world of print and moving to the digital world. When you design for the digital environment, it is important to understand what makes it unique.

Among other things we will talk about: digital colors, resolution, borders, grid, fonts for use on the internet, how a designer treats the specifications document and how the designer transfers products for the development process. Finally we will examine must-know digital design trends.

This lesson was added at the students’ request and has become one of the most interesting and crucial lessons for complete understanding of the function of the designer and his or her areas of responsibility in the process

17. Advanced Axure - Interactive Prototypes

Advanced Axure – Interactive Prototypes | Ofer Monar

We will teach you to be ninjas. At the end of the lesson you will know how to write specifications for interactive prototypes that run on your cellular devices (awesome!) with animations, icons, and welcome screens.

A brilliant way to test interfaces that you’ve created, preparation of usability testing and presentation in front of clients.

18. Technology for Designers and UX Professionals

Technology for Designers and UX Professionals | Ofer Holtzman

We offer you an opportunity in the framework of which you will learn about the world of code and developing ,and the job of the developer in producing the product.

Don’t worry, we won’t be asking you to write code, but we will teach you the lingo from the world of software developing and explain the extent of the technological capabilities that JavaScript, HTML and CSS offer us today in order to give you a wider and more professional picture.

Among other things, we will dispel all the urban legends about developing processes and explain what HTML5 is and how it can change the way in which we write our specification and design our product

19. Data Mining

Data Mining | Asaf Be’er

Data mining tools have become crucial in the user experience world. These tools allow us to learn about the users’ behaviors in real time and efficiently improve their experience.

We will learn about the most common and impressive tool, Google Analytics, and we will learn how it can significantly improve our work and what we can learn from our users through it.

20. Presenting Specifications to Clients

Presenting Specifications to Clients | Ofer Monar

Our work as user experience people can be divided into two main components – producing the product and presenting it to the client (whether internally or externally).

Unfortunately, over the years, we’ve seen more than a few fantastic concepts go down the drain just because of faulty presentation and unimpressive presentation skills.

We will teach you how to properly present you specifications (and your design) and we will share our own past mistakes from thousands of presentation meeting to clients in Israel and around the world.

21. Responsive Design

Responsive Design | Nir Navot

Responsive environments require new working methods and tools.

In this lesson we will learn how to design responsive products and experience some of the new working methods in class. We will understand the difference between responsive and adaptive interfaces, breaking points and the development processes of such products.

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