There are two main problems for start-ups and business in the digital arena:
∗ There is not enough money for traditional marketing: TV & radio
∗ There is no experience or ability to promote by digital means as they become more and more complex and advanced.
In order to bridge this gap in 2010 Sean Ellis defined the term ‘growth hacking’. The idea was to improve start-up companies’ ability to market and to focus on techniques that could influence net income through digital activities.
Through the course’s framework we will learn how to manage the process of growth hacking from A-Z;
∗ How to improve website/application performances with a low budget
∗ How to enlarge conversion percentages
∗ How to work with different freelancers in different areas around the world
∗ And most importantly – How to earn more from our digital product