Cloud Business and Marketing Strategies
The Cloud changes the way organizations work. Cloud has already disrupted a long list of industries from media to taxi drivers and it will shape the world we are living in it: health, education, transportation and agriculture are among the industries that are going to change.
These changes happen due to technological shifts we face these days: virtualization that enabled on demand cloud operators; On demand computing lowered the barrier for new enterprises to enter markets; mobile devices increased the usage of internet and created a long list of location based applications; big data solutions enabled us processing huge amounts of data and that enabled new ventures to present new business models based on aggregated insights.
We will present in this course how these changes enables us create new innovative business models, how can we create bigger value to our current customers and create new value to new customers.
The course includes a complete overview of cloud product lifecycle based on the industry best practices: product incubation, pricing, commercial models, funnel design, the launch process, user acquisition, customer retention and up sale.
Note: This course is an overview of the field from the business prospective rather than technical prospective and can be adjusted based on customer needs.